Sony is looking to build out its larger strategy surrounding the company's high-definition disc products.
At a small press event here Thursday, the company introduced a new feature of BD-Live and a new piece of Blu-ray hardware.
MovieIQ will be included on some high-profile releases from Sony starting in September. It's essentially IMDb live--while a movie is playing, facts about casting, directors, production, and actors' filmographies pop up onscreen. It's powered not by IMDb, but by Gracenote, creators of CDDB, which sony purchased Sony is looking to build out its larger strategy surrounding the company's high-definition disc products.
At a small press event here Thursday, the company introduced a new feature of BD-Live and a new piece of Blu-ray hardware.
MovieIQ will be included on some high-profile releases from Sony starting in September. It's essentially IMDb live--while a movie is playing, facts about casting, directors, production, and actors' filmographies pop up onscreen. It's powered not by IMDb, but by Gracenote, creators of CDDB, which still have long way to go "BD-Live is complementary to Blu-ray," he said Thursday. "It was never meant to compete with the Web, it's not a VOD (video on demand) play. We're still building the foundation."
Part of building that foundation is bringing down the cost of Blu-ray players. While the playstation 3 is still generally regarded as the best deal on a Blu-ray player from a top-tier electronics company, other brands sell players for as low as $99 or $199 these days. But Sony is also pushing Blu-ray drives in notebooks. While Dell, Sony, Acer, and Asus have dutifully jumped in offering the drives, Sony says the prices are still too high.
So Thursday, the company introduced its Vaio NW series notebook, which starts at $879 with Blu-ray inside, but is $799 without it. It's considered a budget notebook for Sony--it's not the cheapest Blu-ray-enabled notebook out there, but it is for Sony. Some features of the NW Series include a 15.4-inch screen, an HDMI port, and a quick-start Splashtop button for booting directly to the Web if the computer is turned off. It will go on sale later this month.
At a small press event here Thursday, the company introduced a new feature of BD-Live and a new piece of Blu-ray hardware.
MovieIQ will be included on some high-profile releases from Sony starting in September. It's essentially IMDb live--while a movie is playing, facts about casting, directors, production, and actors' filmographies pop up onscreen. It's powered not by IMDb, but by Gracenote, creators of CDDB, which sony purchased Sony is looking to build out its larger strategy surrounding the company's high-definition disc products.
At a small press event here Thursday, the company introduced a new feature of BD-Live and a new piece of Blu-ray hardware.
MovieIQ will be included on some high-profile releases from Sony starting in September. It's essentially IMDb live--while a movie is playing, facts about casting, directors, production, and actors' filmographies pop up onscreen. It's powered not by IMDb, but by Gracenote, creators of CDDB, which still have long way to go "BD-Live is complementary to Blu-ray," he said Thursday. "It was never meant to compete with the Web, it's not a VOD (video on demand) play. We're still building the foundation."
Part of building that foundation is bringing down the cost of Blu-ray players. While the playstation 3 is still generally regarded as the best deal on a Blu-ray player from a top-tier electronics company, other brands sell players for as low as $99 or $199 these days. But Sony is also pushing Blu-ray drives in notebooks. While Dell, Sony, Acer, and Asus have dutifully jumped in offering the drives, Sony says the prices are still too high.
So Thursday, the company introduced its Vaio NW series notebook, which starts at $879 with Blu-ray inside, but is $799 without it. It's considered a budget notebook for Sony--it's not the cheapest Blu-ray-enabled notebook out there, but it is for Sony. Some features of the NW Series include a 15.4-inch screen, an HDMI port, and a quick-start Splashtop button for booting directly to the Web if the computer is turned off. It will go on sale later this month.
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